Reuters: Business News: J.C. Penney revives "mark-up to mark-down" tactic to boost sales

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J.C. Penney revives "mark-up to mark-down" tactic to boost sales Mar 27th 2013, 04:59 NEW YORK (Reuters) - J.C. Penney Co Inc said it had resumed a marketing strategy of raising prices and then discounting them on its own brands in a move to protect profit margins and win back the bargain-conscious shoppers it lost last year.

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