Business Wire News with Multimedia: ESPN Joins IPG Mediabrands’ MAGNA CONSORTIUM

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ESPN Joins IPG Mediabrands' MAGNA CONSORTIUM Sep 23rd 2013, 22:21 NEW YORK--(BUSINESS WIRE)--ESPN's Customer Marketing and Sales announces that ESPN will join the MAGNA Consortium, a group dedicated to using data and technology to unlock the true power of all media. ESPN will contribute to the Consortium's efforts to test new standards to drive efficiency and automation across all media transactions. "Given the dynamic nature of live sports programming, these new models have the potential to increase our efficiency and campaign effectiveness across all platfor Media files: MAGNA_NEW_JPEG.jpg (image/jpeg, 0 MB)

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