Economy News Headlines - Yahoo! News: Sainsbury's takes price comparison spat with Tesco to high court

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Sainsbury's takes price comparison spat with Tesco to high court Oct 30th 2013, 00:05 By James Davey LONDON (Reuters) - Supermarket J Sainsbury will take its spat over price comparisons with Tesco to Britain's high court, challenging a ruling by the advertising watchdog in favor of its rival. Britain's supermarkets are battling intensely for market share in tough economic conditions. Advertising is a major battleground. Earlier this year, Sainsbury's complained to the Advertising Standards Authority (ASA) over market leader Tesco's "Price Promise" scheme. ... Media files: 2013-10-30T000547Z_1_CBRE99T00A100_RTROPTP_2_SAINSBURY.JPG (image/jpeg)

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