Wednesday, 26 June 2013

Business Wire News with Multimedia: GfK launches communication tracker, mapping effectiveness and impact of every brand experience point

Business Wire News with Multimedia
News with Multimedia distributed by Business Wire
GfK launches communication tracker, mapping effectiveness and impact of every brand experience point
Jun 26th 2013, 22:05

NUREMBERG, Germany--(BUSINESS WIRE)--GfK has launched a new communications tracker, GfK Experience Effects, that goes deeper than mere reach to provide insights about how people 'live' each brand experience point.

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